If you own a business, are hosting a fundraiser or special event, your first inclination may be to take out a newspaper ad, but there’s another very effective option. Radio advertising can be a great way to spread the word to a lot of people very quickly. The trick is knowing how to use radio advertising to your best advantage.
The first thing to do is to get really clear about who your target audience is. Who is likely to use your product or frequent your business? Is your company targeted more toward young families, working adults, kids, seniors? It’s important to understand your target audience in order for your radio advertising efforts to be successful. You won’t have much success if you market to people who are never going to need or want your business.